SEO is one of the most effective marketing methods you can employe when it comes to your business. While some companies are not investing anything into SEO, some companies know how important SEO is and is investing more than 100k per year just for their SEO campaigns, but let us explain why you need to invest into SEO.
Building your brand and authority
When you can rank for keywords and search terms related to your business, you are standing out among the crowd of competitors as the authority figure. People who search for a particular service or a product trust a business and a company that ranks on the top results.
For example, if you have a financial consulting company in your local area, you would want to rank for Financial Consulting in *Your Local Area. People are more likely to trust your service and reach out to you out of their own interest.
You don’t pay for ads
Aren’t tired of paying money to Facebook advertising or worse, TV and Radio ads? Well with SEO, if you know the ins and outs, you don’t really have to pay for marketing services constantly. Once you rank for a certain keyword you can get free traffic to your website.
However, keep in mind that you need to keep up with Google and other search engines since they have algorithm updates and such from time to time.
Reach your target audience easily
With SEO, you don’t have to sift through unqualified leads because the people who are visiting your site through a particular keywor and search term are actually looking for the service and want to make a purchase.
As long as your pricing and service offer is good, then you are very likely to make a sale. Did you also know that you can track people who visit your website? Once they have visited your website, then you can run targeted ad campaigns that follow the people who visited your website.
People are more likely to buy from a brand and a company that they have heard of before or at least have been exposed to in the past.
Increase revenue and bottom line
After all is said and done, with SEO you can improve your bottom line by many folds. Assuming you are able to rank for qualified buying intent keyword such as “hire an English teacher in X city” or “Hiking boots for under $100” you can make a lot of sales without even lifiting a finger.
SEO when done right can be a passive income source for many online businesses. In fact there are many affiliate websites, advertising websites, and other types of businesses that don’t actually sell products at all, but get paid based on the information they share with people.