Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog’s traffic. Follow these tips to get the biggest results.
Check the Popularity of Keywords
In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like Wordtracker, Google AdWords, Google Trends or the Yahoo! Buzz Index. Each of these sites provides a snapshot of keyword popularity at any given time.
Select Specific and Relevant Keywords
Select a Keyword Phrase of 2 or 3 Words
Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.
Use Your Keyword Phrase in Your Title
Use Your Keyword Phrase in Your Subtitle and Headlines
Use Your Keyword Phrase in the Body of Your Content
Use Your Keyword Phrase in and Around Your Links
Search engines count links higher than plain text in their search algorithms, so try to create links that use your keyword phrase. Avoid using links that simply say, “click here” or “more information” as these links will do nothing to help you with your search engine optimization. Leverage the power of links in SEO by including your keyword phrase in them whenever possible. The text surrounding links is typically weighted more heavily by search engines than other text on your page as well. If you can’t include your keyword phrase in your link text, try to include it around your link text.
Use Your Keyword Phrase in Images
Avoid Block Quotes
There are differing opinions on this issue with one group of people saying that Google and other search engines ignore the text included in the HTML block quote tag when crawling a web page. Therefore, the text within the block quote tag won’t be included in terms of SEO. Until a more definitive answer can be determined to this issue, it’s a good idea to keep it in mind and use the block quote tag cautiously.